Advanced Certificate in Online Gaming Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to be talking with an expert in online gaming marketing. Can you tell us a bit about your background and how you got into this field? GUEST: Sure, I've been working in the gaming industry for over a decade now. I started as a game developer, but soon realized that my true passion was in marketing. I love finding new ways to connect games with players and grow communities. HOST: That's fascinating! Now, let's dive into the course you're teaching, "Advanced Certificate in Online Gaming Marketing". Can you give us a brief overview of what students can expect to learn? GUEST: Absolutely! This course is designed to equip students with essential marketing skills for the digital age. We cover social media marketing, influencer marketing, and community management. It's hands-on, so students will gain practical experience through case studies and projects. HOST: It sounds like a comprehensive program. What would you say are some current trends or challenges in online gaming marketing that make this course particularly relevant? GUEST: One major trend is the rise of esports and live streaming. More and more gamers are watching and participating in these events, which opens up a whole new world of marketing opportunities. However, it also presents challenges, such as understanding how to measure ROI in non-traditional channels. HOST: That's a great point. Now, switching gears a bit, what do you find most rewarding about teaching this course? GUEST: Seeing students apply what they've learned to real-world scenarios is incredibly rewarding. Whether they're game developers looking to market their own games or marketing professionals seeking to specialize in gaming, it's exciting to see them grow and succeed. HOST: Absolutely, helping students make that connection between theory and practice is so important. Finally, where do you see the future of online gaming marketing headed? GUEST: I believe we'll continue to see a shift towards experiential and community-driven marketing. As technology advances, there will be even more opportunities for immersive, interactive experiences that bring gamers and brands closer together. HOST: Fascinating insights, thank you so much for joining us today and sharing your expertise on the "Advanced Certificate in Online Gaming Marketing". If you're interested in leveling up your career in this thriving industry, be sure to check out this course!
