Certificate Programme in Agri-Tourism Marketing

About this Podcast

HOST: Welcome to our podcast, today we're talking with an expert about the exciting world of Agri-Tourism Marketing. Can you tell us a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade helping farmers and tourism professionals develop innovative marketing strategies for agri-tourism businesses. HOST: That's impressive! So, what are some current trends in Agri-Tourism Marketing that our listeners should know about? GUEST: Well, there's a growing emphasis on sustainable tourism practices and digital marketing. People want authentic, eco-friendly experiences, and they're looking for them online. HOST: I see. And what challenges have you faced or observed when it comes to marketing in agri-tourism? GUEST: One major challenge is standing out in a crowded market. With so many agri-tourism options available, it's crucial to have a strong brand and engage customers effectively. HOST: That makes sense. Looking ahead, where do you see the future of Agri-Tourism Marketing going? GUEST: I believe we'll continue to see a shift towards personalized, tech-driven experiences. Visitors will expect seamless online booking processes, immersive digital content, and tailored recommendations. HOST: Fascinating insights, thank you! Before we wrap up, could you tell us about the 'Certificate Programme in Agri-Tourism Marketing' you're involved with? GUEST: Of course! This program equips learners with essential skills in digital marketing, branding, CRM, and sustainable tourism practices. It's designed to help farmers, entrepreneurs, and tourism professionals diversify income streams and enhance business visibility. HOST: Thank you for sharing your expertise and insights on Agri-Tourism Marketing. We're sure our listeners have learned a lot! GUEST: My pleasure, thanks for having me!