Executive Certificate in Behavior Change Program Evaluation Methods
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert in behavior change program evaluation methods. Can you tell us a bit about why evaluation is so crucial to successful behavior change programs? GUEST: Absolutely, evaluation provides essential feedback on program impact, helping to ensure resources are used effectively and goals are met. HOST: That makes sense. Now, this course covers both quantitative and qualitative techniques. How do these approaches complement each other in program evaluation? GUEST: Quantitative methods offer hard data, while qualitative ones capture nuanced insights. Together, they provide a comprehensive understanding of program effectiveness. HOST: Interesting. And what kind of practical skills can learners expect to gain from this executive certificate course? GUEST: They'll learn logic models, cost-effectiveness analysis, and stakeholder engagement strategies, all of which are vital for successful program management. HOST: Those are certainly valuable tools. Given your experience, what would you say are some current trends or challenges in behavior change program evaluation? GUEST: There's growing emphasis on using data-driven approaches and engaging stakeholders throughout the evaluation process. However, it can be challenging to balance rigorous methodology with practical application. HOST: Yes, striking that balance is key. Lastly, how do you see the future of behavior change evaluation developing over the next few years? GUEST: I anticipate increased use of technology for data collection and analysis, as well as more focus on culturally responsive evaluation practices. HOST: Thank you so much for sharing your insights! To our listeners, if you're interested in enhancing your ability to measure outcomes and improve program effectiveness, be sure to check out the Executive Certificate in Behavior Change Program Evaluation Methods.
