Executive Certificate in Behavior Change Program Evaluation Methods
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, an expert in behavior change program evaluation methods and the instructor for our new Executive Certificate Course. Dr. Smith, can you tell us a bit about why evaluation is so crucial to successful behavior change programs? GUEST: Absolutely, evaluation allows us to assess program impact, measure outcomes, and improve program effectiveness. It's essential for both accountability and continuous improvement. HOST: That's a great point. This course covers both quantitative and qualitative techniques, including data analysis and reporting. How do these methods contribute to successful program evaluation? GUEST: Quantitative techniques help us measure outcomes objectively, while qualitative methods provide context and deeper insights. Combining both approaches gives a more comprehensive understanding of program impact. HOST: I see. Now, the course also includes practical skills like logic models, cost-effectiveness analysis, and stakeholder engagement. How can these skills elevate a professional's career in this field? GUEST: Mastering these skills enhances one's ability to design, implement, and evaluate behavior change programs effectively. Professionals who demonstrate expertise in these areas are highly valued in public health and related fields. HOST: Indeed. Now, what are some current industry trends or challenges that this course addresses? GUEST: There's growing demand for evidence-based program evaluation, and this course equips professionals with the tools and techniques to meet that demand. A challenge is the need to balance rigor with practicality, ensuring that evaluation methods are both scientifically sound and feasible in real-world settings. HOST: That's a valuable perspective. Lastly, how do you see the future of behavior change program evaluation evolving, and how does this course prepare learners for those changes? GUEST: I expect to see more emphasis on data-driven decision-making, digital data collection, and the integration of evaluation into program design. This course covers these topics and more, ensuring that learners are well-prepared for the future of this field. HOST: Dr. Smith, thank you so much for sharing your insights and expertise with us today. We're excited to offer this Executive Certificate Course and help professionals transform their impact in behavior change program evaluation. GUEST: My pleasure, thank you for having me. I look forward to seeing the positive changes this course will bring to learners' careers and the field as a whole.
